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Posts Tagged ‘tasting’

A Question of Building Brand Loyalty

I can’t imagine many of you are unaware of the ongoing, and possibly worsening, economic conditions we face in the United States. Unemployment rates remain stubbornly inflated and the housing market seems to only come to life after a treatment of government sponsored electroshock therapy. Sales of new and existing homes offer mixed to negative results nationwide. Local governments have seen their tax base erode in the face of declining property values. In other words, the economy sucks right now.

So what exactly does this have to do with the world of wine? Simply put, the laws of supply and demand seem to be taking an agonizingly circuitous path toward my long hoped for decline in the overall price of some wines. However, for this anticipated price adjustment, one must wait for the consumer to finally feel the pain necessary to curtail continued expenditures on luxury items, including the purchase of premium wines. If this were indeed a logical world, we should expect to see a corresponding decline in the prices of products to meet, and even stimulate diminished demand. Of course, price and demand elasticity must be considered when weighing the factors that influence price and demand in the marketplace.

Okay, by now I envision many of you nodding off in complete disinterest, so enough of economics 101. Let me attempt to explain to you why I find myself punching out this screed. Yesterday was a lovely Monday here in San Jose. Warm weather made this Labor Day one worth getting out of the house to enjoy. No better time to check out a local winery’s tasting room here in the San Francisco Bay Area. For the sake of being at least cordial, I will refrain from naming names and simply say that this tasting room is bright, tastefully decorated, and features some of my favorite wines. In fact, the winemaker is, in my estimation, one of the brightest young producers in California. His wines are exceedingly well crafted and well worth a reasonable premium.

How could there be anything to grouse about with every aspect of this experience pointing to a truly pleasurable time sipping beautiful wines cultivated from vines just a few miles from where we stood? Here’s where the economics of the moment come into play. Upon entering this lovely space we notice immediately that we are the only folks in a room featuring two tasting room hosts, one working diligently on the point of sale system, or playing a riveting game of solitaire. No matter, he was essentially non-existent and clearly much more interested in what was displayed on the screen of the iMac.

His partner launched our tasting with one of our favorites from this producer. She then set about opening other bottles. Our conversation consisted of possibly 40 words being exchanged between the two employees and my wife and I. This is not to say that these folks were in any way rude, just disinterested. Then came the shocker for us. At the top of the tasting menu it indicated that there was a $10 tasting fee per person. The fee would be refunded after purchasing $100 worth of wine. Even this didn’t particularly bother me, but what struck me was the fact that I did indeed make a $100 plus purchase – not making it to $200 – so we still were required to pay one of the $10 tasting fees! Even if I get to a $199.99 purchase I still need to pay for one of the tastings?

This is the moment that I suddenly realized that this was way too similar to my time cruising the Silverado Trail in Napa. There was that time my wife and I stood at the tasting counter of a well-known winery only to have a tasting room employee tell my wife that that flavor of melon she was experiencing was absolutely incorrect, and this after paying $10 per person to taste meager quantities of five wines ranging in quality from average to decent.

Now I know and completely sympathize with the plight of the winemaker. Heck, some of my best friends are winemakers, but to stick it to a customer that has just purchased several bottles of wine, and still applying a tasting fee strikes me as being an incredibly poor strategy. Even if economic conditions in this country were significantly improved, I would still hope that the savvy winemaker would use common sense while trying to nurture a profitable relationship with the customer.

So here is where the rubber meets the road. I was set to join this particular winemaker’s wine club prior to our visit to the tasting room. I looked forward to receiving the new releases, sharing them with others, and encouraging them to pursue these outstanding wines. I was on the verge of being a self-appointed evangelist for this winemaker. Then came the moment of truth – in a matter of seconds I went from an enthusiastic consumer willing to part with my hard earned money, to feeling nickel and dimed by representatives of a winery that probably would have been just as happy if we had paid our $10 tasting fees and left them to their “work” on the computer.

The moral of the story is indeed a simple one. There are approximately 1,200 wineries in California, with many of these producers working insanely hard to offer the finest possible wines to their current and potential customers. Certainly the small boutique producers, once proven, can ask premium prices, but in so doing there is very little to gain from losing potentially loyal, long-term customers by hanging them from their ankles and shaking another $10 from their pockets. Will I ever purchase wines from this producer again? Sadly, but honestly, I probably will not considering there are just too many gifted, hard working, winemakers out there that deserve my support.

For those wineries out there that realize you don’t exist in a vacuum – to you I raise a glass –  a glass of YOUR wine!

photos and text © 2010 craig allyn rose

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Part II – Urban Wineries = Outstanding Quality!

As promised, it’s time to conclude my report on the East Bay Vintner’s Alliance 5th Annual Urban Wine Experience that recently took place in Oakland’s Jack London Square.

To refresh memories, this yearly event features a slew of urban dwelling winemakers that for the most part call the East Bay home. Some of these producers practice their craft in warehouses, while others occupy space on the once bustling property of the Alameda Naval Air Station.

What makes this a truly special event is the simple fact that the majority of the participating wineries are producing exceptional wines that one would never expect to have been created within the confines of the San Francisco Bay Area’s urban sprawl.

While most of these urban wineries source their grapes from growers located in typical regions – Dry Creek Valley, Carneros, Russian River Valley, Santa Lucia Highlands, Napa Valley  – only one of the urban wineries in attendance cultivates their own grapes on their own patch of land, Prospect 772. According to the Prospect 772 website, founders Ron Pieretti and Wendy Sanda, discovered their ideal grape growing site in 2001 on a 25-acre parcel of land located in Calaveras County. Today Pieretti and Sanda cultivate various Rhone varietals that are blended into three wines, each with its own distinctive moniker, The Brat, The Brawler, and The Baby Doll.

Our tasting was limited to 2007’s The Brawler (score A), a big, masculine Syrah that we thought was one of the best wines poured at the event.  This is a wine that lives up to its name with layers of dark fruits and a complexity that demands it be paired with grilled sausage or even braised lamb shanks.

Next up on the tasting parade was an offering from Eno Wines, the 2007 Pinot Noir “The One” produced from vines grown at the Fairview Road Ranch in the Santa Lucia Highlands (score A). This is an outstanding effort that shows off lovely plum and cherry aromatics with plum and spice coming through on the palate leading to a beautifully smooth finish.

Our final stop on a day that featured so many outstanding wines was Dashe Cellars. In the interest of transparency, I will admit that I am a huge fan of the wines produced by the husband and wife team of Michael and Anne Dashe. Combining their substantial experience and skills in winemaking, Michael and Anne have succeeded in producing consistently outstanding wines of great character and quality.

Today Dashe Cellars produces a range of topnotch Zinfandels as well as a Dry Creek Valley Grenache, an Alexander Valley Cabernet Sauvignon, and a lovely Mendocino dry Reisling made in the Alsatian style.

In a perfect finish to our day’s tasting, the fine folks at Dashe served up a taste of their 2009 Les Enfants Terribles Dry Creek Valley Grenache that left us all smiling and racing for the door to make it to the Dashe Cellars Tasting Room just a few blocks away before closing time! In fact, this Grenache, features aromas of fresh picked cherries bolstered by gentle hints of strawberry and mild spice – mainly a bit of pepper. The flavor profile is well defined with brighter red fruits, ranging from raspberries to strawberry that are supported by a touch of earthiness and minerality. The finish is a real feature to this wine in that is surprisingly long and rewarding (score A).

So if you find yourself in the San Francisco Bay Area do yourself a favor and check out the member wineries of the East Bay Vintner’s Alliance. You won’t be disappointed!

photos and text © 2010 craig allyn rose

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Part I – Winemaking in Oakland?

Something fascinating is happening just an hour south of Napa’s Cabernet vineyards and overcrowded tasting rooms. In one corner of the San Francisco Bay Area megalopolis, in nondescript warehouses and on abandoned U.S. Navy property, grapes are being transformed into world-class wines by winemakers that are very serious about their craft.

On Saturday, July 31st, in Oakland’s Jack London Square, the public was invited to taste wines produced by 19 urban wineries at the East Bay Vintner’s Alliance 5th Annual Urban Wine Experience. Attendees were treated to an amazing array of wines made in many styles, and all paired with a local restaurant offering tasty morsels to accompany the tasting.

While we made our way from table to table, chatting with fellow tasters and meeting winemakers, it became increasingly clear that these urban wineries were far more than just hobbyists gathering to share their wares. We were being offered pours of Grenache, Zinfandel, Pinot Noir, Tempranillo, Riesling, Petite Sirah, and blends, most of which were showing beautifully.

Our tasting experience started off with a bang as we sipped our way through theofferings of JC Cellars – one of my favorite producers at the event – including their 2008 Daily Ration (score B), a non-vintage blend that actually comes in a jug! Yes, I said it comes in a jug, and when you have polished off the contents you are encouraged to bring it back to the winery for a $20 refill! Oh, and did I forget to mention that it is probably one of the best daily sippers I have ever had?  Our Daily Ration was followed by the 2008 vintage of  The Imposter (score A), a stout blend of Zinfandel, Syrah, Petite Sirah, Tempranillo, Carignan, Grenache, and a dash of Viognier! To say that this wine is big and bold might just be the understatement of the year. This is a wine that will benefit greatly from additional time in the bottle, but with a bit of time in the decanter, it will certainly not disappoint if you can’t resist popping this one for next Saturday’s big barbecue!

Next up was Carica Wines, featuring a wonderful discovery, the 2007 Kick Ranch Syrah (score A). This wine, an outstanding expression of Syrah, features absolutely riveting aromas of blackberries, ripe plums, and cherries that are matched beautifully by flavors of chocolate with a hint of pepper.

There is no question that this is a beautifully crafted wine that can be enjoyed now, but will reward patience if you can leave it alone for a couple of years. Of course, that’s easier said than done! Charlie Dollbaum, owner and winemaker, was also pouring the 2008 Kick Ranch Sauvignon Blanc (score A-), a wine that features classic Sauvignon flavors of bright citrus backed by refreshing acidity.

With three substantial reds and one delicious white wine under my belt, it was time to seek out something a little different. Bring on Aubin Cellars and the 2008 Verve French Colombard (score B). Served chilled, this was a refreshing change of pace, with nice hints of citrus on the nose. There is some sweetness to this wine that is not at all over the top, but makes for a perfect summer sipping wine. Unlike the other wines being poured at this event, the Vereve French Colombard grapes are harvested at Domaine de Mirail, located in theGascony region of France. Finally, I would be remiss if I did not mention the elegant 2007 Verve Carneros Pinot Noir (score A-). This is a Pinot that hits all the right notes with a complex nose of raspberries and hints of leather. On the palate there are clear flavors of dark berries, especially cherries all backed by smooth tannins. According to the Aubin Cellars website this Pinot Noir can be had for a song, or $12 if you can’t carry a tune!

That’s it for now, but in the next installment documenting this outstanding event we’ll taste the wines of Dashe Cellars, Eno Wines, Prospect 772 Wine Company.

all photos and text © 2010 craig allyn rose

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This Wine Has Gone to the Dogs!

Alsace or Austria, in California, oh come on! But wait, Don and Lindsay Schroeder have made that a reality with their wonderful Chien Wines! Producing a remarkable Edelzwicker consisting of 40% Reisling, 40% Pinot Blanc, and 20% Gewurztraminer, this brilliant blend sees each varietal blended in separate stainless tanks. Such attention to detail definitely shines through.

I feel quite fortunate to have discovered Chien Wines while doing a little sleuthing on the web. Once I came across the Chien Wines website I knew I had discovered something special. One pour of the 2008 Santa Barbara County Edelzwicker and you quickly realize that Don and Lindsay have created a special wine that stands out in a sea of mediocre offerings.

According to the Chien website, the 2008 Edelzwicker was bottled in early February of 2009, and it is only now beginning to come into its own. When we  first tasted it we were both struck by the intensity of the citrus fruit and the genuine zing of acidity that made this an instantly intriguing wine.

It is not often that we come across a blend done with such a deft hand and we look forward to what Chien Wines has in store for us in the future!

Grade for this wine is an A! However, there were only 278 cases produced, so you may want to place your order before this one is sure to run out!

photos and text © 2010 craig allyn rose

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McManis Gets It Right!

While wandering the aisles of a local retailer in search of the Holy Grail – an affordable, yet tasty red wine – I gradually became frustrated with all of the shelf talkers and claims made by wine critics. This Syrah at 88 points is “surprisingly refined,” while this Sangiovese at 89 points offers flavors of “licorice and vivid black fruits.” In each case we‘re talking about wines that retail for $12.99 and that’s a darn good price under almost any circumstances.

Of course, with all of the flowery language, and lofty scores, making a decision on what to buy can be downright overwhelming. Since this particular retailer tends to place wines in rows, with the cheapest occupying the area closest to the floor, I was able to whittle down my selections over time, but not without straining my back bending over repeatedly.

There was one label that caught my eye, not so much for reasons of good design, but because I had seen the same label on the opposite aisle while crouching to take stock of the cheap stuff. Then it happened, here was a bottle of Petite Sirah and another, a Zinfandel, the two varietals I was looking for, and the price was right on target. With the decision finally made I grabbed two bottles each of the 2008 McManis Family Vineyards Zin and Petite Sirah.

McManis Family VIneyards Zinfandel & Petite Sirah

Having never had any of the McManis wines I was prepared for the bare minimum in both quality and value. Just for fun, I decided to present the Petite Sirah to my test subject, Julie, my fairly critical (when it comes to wine) wife. She was in the midst of a Dr. Who marathon on BBC America, which means she was already in a good mood, but when she took a moment to go through the motions of taking that initial taste of this unknown juice, she wasted very little time proclaiming this wine a hit!

That was good enough for me, so we threw a couple of Trader Joe’s pizzas in the oven and proceeded to enjoy a $10 Petite Sirah from a producer that we have both come to respect for their ability to offer wines of substance and quality at prices that are seldom seen in today’s market. Just for the record, this is Petite Sirah that is a deep inky purple with a nose of blackberry and boysenberry. Those same berry scents populate the flavor profile and lead to a lingering finish that is quite satisfying (grade B+).

We have since spent some time enjoying the McManis Zinfandel with similar results – excellent blend of cherry and raspberry backed up by smooth tannins that leave you looking forward to the next sip (grade B+).

I am pleased to report that genuine bargains do exist in today’s retail market. McManis Family Vineyards has done an outstanding job to bring these all-around delicious wines to the consumer.

photos and text © 2010 craig allyn rose

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Three California Gewürztraminers Worth Your Time

We’re back and it’s almost like we were never gone! It was a whirlwind journey through three of California’s greatest wine growing regions starting with the Russian River Valley then a brief stopover in the Dry Creek Valley, and finally finishing with a flourish in the Anderson Valley. Along the way, my pilot, and beautiful wife, successfully deposited us at some of the truly notable wineries including Quivira Vineyards, Drew, MacPhail Wines, and the list goes on!

However, something stood out to me after our very first stop at a winery I had intended to visit years ago – Joseph Swan Vineyards in Forestville. I realized that I had just come away from one of the most historic wineries in the United States, known mainly for trailblazing the cultivation of Pinot Noir, and the wine that left an indelible impression on me was a 2009 Gewürztraminer!

view of the Russian River Valley

First, a word about this incredibly distinctive varietal. The purest expression of Gewürztraminer is generally believed to be produced in the Pfalz region of Germany and the Alsace region of France. Known for its unique nose of rose petal and lychee nut, this wine makes an amazing accompaniment to spicier foods, especially Asian cuisine. Having hadGewürztraminer from both Germany and Alsace, I wondered if California could actually produce at a level to compare with France and Germany. The answer became crystal clear with one sip.

the vines at Joseph Swan

The 2009 Joseph Swan Vineyards Gewürztraminer (grade A) is sourced from grapes grown at Saralee’s Vineyard in the heart of the Russian River Valley. Our tasting at the winery kicked off with this wine’s extraordinary aromatics of sour apple and flowers. It was immediately clear that this was an outstanding rendition of Gewürztraminer. No doubt this wine will pair beautifully with the usual suspects, including chicken Pad Thai or Yellow Curry Chicken.

Some suggest that this wine “needs” food to really show at its best, but I found this to be a genuine treat as a standalone. Then again, the thought of next Thanksgiving featuring this wine is making my mouth water!

We wouldn’t discover the next Gewürztraminer until the next day when we dropped in at the oldest winery in the Anderson Valley, Husch Vineyards, founded in 1971. It was here that we would come face-to-face with another phenomenal wine, the 2009 Husch Vineyards ‘T-Bud Dry Cuvee’ Gewürztraminer (grade A-).

quaint and lovely, the Husch tasting room

This is a wine that offers the traditional Gewürztraminer characteristics, while tacking on a level of minerality and acidity that results in an exceptional flavor profile. Just another incredibly good wine that will pair beautifully with those spicier dishes.

Navarro beckons you

Finally, one more stop in the Anderson Valley, and this time we are presented with a Gewürztraminer that is simply a grand slam! Navarro VIneyards is probably best known for their consistently excellent Pinot Noir, including the Méthode à l’Ancienne bottlings, but do yourself a favor and seek out their brilliant white wines, especially the 2009 Anderson Valley Cuvée Traditional Gewürztraminer (grade A+). This one has it all, from the heady floral and spice aromas on the nose, to the distinctive peach and lychee notes on the palate. It comes all wrapped up in a bone dry frame that leaves you reaching for more.

I intentionally left the best part for last and that’s what you’ll pay to enjoy these memorable wines. The Joseph Swan Gewürztraminer retails for just $19 at the winery. The Husch ‘T-Bud Dry Cuvee’ will set you back $17 and the stellar Navarro Cuvée Traditional rounds out the threesome coming in at $15!

If nothing else, I hope that this posting stokes your curiosity, especially if you’ve never tried this worthy varietal.

photos and text © 2010 craig allyn rose

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Or How I Fell Deeply In Love With Wine

fond memories

I recently got to thinking about how I developed such a deep and abiding passion and curiosity for wine. My life has been essentially two chapters – chapter one was gin and tonic, while chapter two has been wine. Now I know this is all more than a bit self-serving, but I very rarely allow myself this kind of reverie. Not to mention, it’s my blog, so I’ll blog about whatever I want to blog about! Now that we got that out of the way it’s time for you to make that sound that Wayne and Garth made when they entered their dreamworld.

It was some 20-years-ago that I met my beautiful wife, Julie, and with that momentous meeting came a crash course in fine wine consumption. It all began over dinner with my future in-laws. Pops, as I call him now, had a penchant for good wines from some of the world’s most reputable producers. What would soon become an every Sunday ritual was my formal introduction to the wines of California, Oregon, Washington, France, Australia, Spain, Italy, and Portugal.

Within a matter of mere weeks my vocabulary had expanded to include more than a few buzzwords and catch phrases that now, when I think back to those days, I can only chuckle to myself in a sort of pained amusement. Words like minerality and tannic had no business spilling from between my lips, let alone from my glass. Of course, as time passed, I gradually became cognizant of the meaning of those terms, but to this very day, I still struggle to cobble together cogent descriptions of some wines feeling that my vocabulary is less than adequate.

From Pops I would learn the basics of wine during our once-a-week tours of the world’s great wine producing regions. One Sunday would be spent quaffing Lindemans Bin 65 Chardonnay and reveling in the fact that a passable wine could be had for a mere $5.99! Then there were the Thanksgiving dinners that would feature a tour de force of fine wines starting with an exotic Alsatian Gewürztraminer, Pinot Noirs from the Russian River Valley and Carneros regions, and finally topping the festivities off with one of my favorite after dinner drinks, a 10 year old tawny port.

Grand Cru vineyards of Latricieres-Chambertin in Burgundy

With my ever-expanding exposure to wine I became curious as to what the entire vine-to-wine process actually entailed. A subsequent trip to Burgundy, including a picnic at the foot of the famed Domaine de la Romanée-Conti, ignited what has blossomed into a full blown fascination with the concept of terroir and an unceasing amazement that it’s possible that so many scents and flavors can be contained in a single glass of wine!

I am thrilled to report that my interest in wine is as keen today as it was during those early days of discovery. While my preferences have shifted over time, I continue to treasure those times when I can share my enthusiasm for wine with others. It’s a big world of almost countless flavors out there and I am ready to taste as much as I can!

photos and text © 2010 craig allyn rose

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